Ocena ogólna pracodawcy
BCL Edyta Kierśnikiewicz
Gdynia, ul. Morska 123/125, Phu Bona
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Digital Designer - Beauty Industry
Los Angeles, California , United States of America
Wygasła: 11.05.2022
full-time, part time
umowa zlecenie
kontrakt B2B
kontrakt B2B
home office work
specialist (Mid / Regular)
Obowiązki:
- On behalf of our client, we are looking for a social media savvy, content junkie to join our growing team!
- Oversee Social Media/Digital Design in conjunction with Creative, Marketing, Editorial, Graphic Design teams to plan, implement, manage and monitor Social Media strategy in order to increase brand awareness and increase sales
- Design actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest and Instagram
- Perform research on current benchmark trends, competitors, and audience preferences
- Generate, edit, publish, and share engaging content daily (e.g. text, photos, videos with help from the Graphics team)
- Analyze data to present which initiatives work best and capitalize on this information to continue scaling the business
- Suggest and implement new features to develop brand awareness, like promotions and competitions. Alongside the Creative team, oversee the creating and implementation of the monthly social/creative calendar
- Be a total badass prepared to disrupt the industry through innovative content ;)
- Lead strategy, planning, and execution for LBLA's social media, including ongoing/daily brand posts, social campaigns, platform management, and consumer engagement
- Provide social insight and point of view in the development of 360 planning, calendaring, and guidelines for brand marketing campaigns and programs •
- Serve as brand social lead, developing and executing best-in-class social strategy and programs in alignment with stakeholders and cross-functional partners, with a shared goal to increase engagement and improve organic social traffic to the website
- Stay up-to-date on new social media tools, best practices, competitive activity, and other social media leaders to best leverage technology and trends relevant to LBLA and the lash industry
- Be a proponent within the brand to identify and execute on high-potential opportunities
- Maintain a consistent voice, personality, and look and feel for the brand across all social media channels
- Own social content strategy and accompanying amplification recommendations
- Provide ad-hoc, biweekly, and yearly analysis on qualitative and quantitative performance to the department head
- Partner with Marketing to oversee strategy and support execution of sales focused initiatives
- Define and establish social content calendar for the brand, including developing content concepts from idea to execution
- Create social assets that meet marketing needs as needed
- Share-out social content calendar and planning in key business planning and with channel stakeholders •
- Actively shape and execute digital content and brand storytelling initiatives; develop framework for establishing editorial content strategies partnering with brand and product marketing and creative stakeholders
- Engage with social communities to drive favorable conversations, ensuring brand-related questions, comments, and opportunities are addressed with speed, good judgment, and in alignment with brand stakeholders
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